Med Spa SEO Case Study

Engagement: Ongoing SEO campaign

Industry: Medical Spa

Comparison Window:
01/2023–09/2023 vs 04/2022–12/2022

All metrics reflect the client’s analytics and platform dashboards for the comparison periods noted above.

About The Project

We’ve had the pleasure of working with the client as our SEO client for over a year. Throughout our ongoing SEO campaigns, we’ve observed positive improvements in the key performance metrics we track.

To gauge the impact of our efforts, we conducted a comparative analysis between the metrics from January 2023 to September 2023 and those from April 2022 to December 2022.

Client Goal

  • Enhance keyword performance
  • Increase engagement and visibility
  • Achieve 20–40% increase in conversions/goal completions

Summary (What Changed)

78.06%

Organic users

79.77%

New organic users

63,21%

Organic sessions

66.76%

Search Console clicks

252%

Search Console impressions

31.8 > 25.5

Average position

48.3%

of total (149 of 308)

Thank‑you page goals from organic

2.76%

Goal completions from organic
OVERVIEW

Overall, sitewide traffic declined slightly due to drops in referral and social channels, while organic grew strongly.

Results by Source

Organic Performance (Google Analytics)

78.06%

Organic users

79.77%

New organic users

63,21%

Organic sessions

66.76%

Search Console clicks

252%

Search Console impressions

31.8 > 25.5

Average position

48.3%

of total (149 of 308)

Thank‑you page goals from organic

2.76%

Goal completions from organic
overview

Overall sitewide traffic declined slightly due to drops in referral and social channels, while organic grew strongly.

Traffic Acquisition - Sitewide. The overall traffic acquisition metrics for the website decreased.
Traffic Acquisition – Sitewide.
The overall traffic acquisition metrics for the website decreased.

Search Visibility (Google Search Console)

+200%

Total Clicks

+252%

Total impressions

+32

Average position

Comparison of the total clicks recorded between January 1st – September 25 – 2023 VS. May 26th – December 31 2022

Local Visibility (Google Business Profile)

12‑month performance

12-month performance of the client’s Google Business Profile.
12-month business profile interactions of the client’s Google Business Profile

19,88K

Total Views

4.93K

Search Views (desktop)

13.31K

Search Views (mobile)

209

Map VIews (desktop)

1.53K

Map Views (mobile)

4,71k

Total Interactions

3.20K

Website Clicks

924

Direction Requests

583

Calls
overview

Overall sitewide traffic declined slightly due to drops in referral and social channels, while organic grew strongly.

Period‑Over‑Period (Apr–Aug 2023 vs Apr–Aug 2022)

Keyword Movement (Selected Examples)

  • “thread breast lift”: +2 ranks (desktop), +7 (mobile)
  • “pdo mono threads”: +7 (desktop), +6 (mobile)
  • “mono threads”: +4 (desktop), +5 (mobile)
  • “pdo threads breast”: +3 (desktop), +5 (mobile)
    (and more)

Context

Sitewide traffic decreased modestly (users −5.85%, new users −6.12%, sessions −4.84%) due to referral and social declines.

Despite this, organic traffic and visibility grew significantly, indicating stronger discovery and intent from search.

Timeframe & Method

We compared Jan 2023–Sep 2023 to Apr 2022–Dec 2022 to evaluate ongoing SEO performance across Google Analytics, Google Search Console, and Google Business Profile metrics.

Ready to Grow Your Business?

If you run a med spa and want this kind of sustained organic lift,
let’s talk about an SEO plan tailored to your services and market.

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