Case Study: Med Spa PPC — From Ad Spend to Booked Calls

Medical Spa

Google Ads
(3× Search, 1× Display)

Call-Lead Focus

Last 90 Days

All metrics reflect the client’s analytics and platform dashboards for the comparison periods noted above.

Key Performance Indicators (KPI’s)

120k

Conversions

85+

CPA

23+

Conv. Rate

$6,308

Cost

Summary

Last 90 Days

$6308,05

Cost

2,298%

Click

306

Conversions (Calls)

$20.61

CPA

Period‑Over‑Period

48.8%

Conversions

-31.1%

CPA

68,3%

CVR

$20.61

CPA

Snapshot

  • Industry: Medical Spa
  • Channel: Google Ads (3 Search + 1 Display)
  • Conversion Type: Phone calls (all)
  • Timeframe: Last 90 days + period-over-period
  • Objective: Increase qualified calls while lowering CPA

Challenge

Paid search spend wasn’t translating into enough booked consults.

The clinic needed a call-led structure that captured high-intent searches efficiently

Goals

  • Lift call conversions from high-intent keywords.
  • Reduce CPA without sacrificing quality.
  • Stabilize performance with a scalable campaign structure.

Strategy

Paid Media: Google Ads

  • Rebuilt into 3 Search campaigns for demand capture and 1 Display for efficient reach.
  • Aligned conversion tracking to calls; bid and budget around call outcomes.
  • Iterative optimization of keywords, ad text, settings, and budget distribution

CRO Support

  • Ensured clear call paths and prominent phone CTAs on key pages
  • UTM tracking for call attribution and budget stewardship

Results

Stats — Last 90 Days

  • Conversion Rate: 13.32%
  • Cost: $6,308.05
  • Clicks: 2,298
  • Conversions: 306 (all call leads)
  • CPA: $20.61

Period-over-Period Gains

  • Conversions: +48.8%
  • CPA: −31.1%
  • Conversion Rate: +68.3%

Additional Improvements

  • Clicks: +18.8%
  • Conversions: +36.1%
  • Conversion Rate: +14.5%

What We Implemented

  • Account restructure: 3 Search + 1 Display with call-led bidding.
  • Keyword, ad copy, and settings optimization on a weekly cadence.
  • Budget reallocation to protect best-performing search terms.

Client Voice

★ ★ ★ ★ ★

My experience at the restaurant was great. The food was delicious, the service was excellent, and the atmosphere was cozy and inviting. Highly recommend this restaurant.

Olivia Goh

/

Customer

What’s Next

Want more booked consults without ballooning CPA?
We’ll tailor a high-intent PPC plan for your med spa.

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