Case Study: Chiropractic SEO — Organic Takes the Lead

  • Chiropractic Clinic
  • Months 1–5
  • Local SEO
  • Content
  • Technical SEO

All metrics reflect the client’s analytics and platform dashboards for the comparison periods noted above.

About

The client started their Search Engine Optimization campaign in March.
They are currently in the fifth month of their campaign (at the time of producing this report).

Month 1

  • Identifying keywords and setting up keyword tracking;
  • Writing and implementing new page titles, meta descriptions, and H1s for the website’s top 10 pages,
  • Optimizing the Google Business profile,
  • Creating and publishing four GMB posts.

Month 2-5

  • Creating content/GMB calendars (4 posts/month) and publishing the GMB posts,
  • Writing 1 blog per month,
  • Performing monthly audits to check if your website has issues we can fix
  • Performing technical tasks that we believe will be helpful in your SEO campaign.

Key Performance Indicators (KPI’s)

72.72%

Users from Organic
(1,237 of 1,701)

73.81%

Sessions from Organic
(1,809 OF 2,451)

81.53%

Engaged Sessions from Organic
(1,201 of 1,473)

 1.29K / 45K

Clicks / Impressions
(CTR 2.9%, Avg. Pos. 29.1)

Snapshot

  • Industry: Chiropractic
  • Services: Local SEO, Content, Technical SEO
  • Timeframe: Started March; reporting through month 5

Challenge

Build sustainable organic growth and local visibility in a competitive chiropractic market.

Goals

  • Increase organic users, sessions, and engaged sessions.
  • Improve search visibility and GBP engagement.
  • Drive calls and form conversions from organic.

Strategy

Month 1: Foundations

  • Keyword discovery and tracking;
  • Titles, metas, and H1s for top pages.
  • GBP optimization; 4 GBP posts.

Months 2–5: Compounding

  • Content calendar: 1 blog/month;
  • Monthly audits and technical fixes.
  • GBP calendar and posting cadence (4/mo).

Results

GA4 Highlights

  • Users (Organic Share): 72.72% (1,237/1,701)
  • Sessions (Organic Share): 73.81% (1,809/2,451)
  • Engaged Sessions (Organic Share): 81.53% (1,201/1,473)

Growth vs Prior Period

  • Users: +138.8%
  • Sessions: +152.65%
  • Engaged Sessions: +150.21%
  • Total Page Views: +166.24%

GSC & GBP

  • GSC: 1.29K clicks; 45K impressions; CTR 2.9% (up from 2.8%).
  • Clicks vs Prior: +32.99% (1.29K vs 970);
  • Impressions:</strong> +31.58% (45K vs 34.2K).
  • GBP Interactions: +1.1%;
  • GBP Calls: −1.8%;
  • GBP Website Visits: +33.4%.
  • Lead Quality: 8 of 12 calls (66.67%) and 100% of thank-you page conversions from organic.

Project Resources

The data presented throughout this case study, brought to life through diagrams and plots.

Comparison of the total clicks recorded
Google Search Console KPIs
Page Views (March 1 – July 25 2023 vs. October 5- Feb 28 2023)
Google My Business Calls
Google Analytics – GA4 KPIs
Google My Business Website Visits
Total conversions recorded on the website
Business profile interactions

What We Implemented

  • Keyword, metadata, and on-page improvements.
  • GBP optimization and steady posting cadence.
  • Technical fixes and monthly QA.
  • Consistent blog content for topical depth.

What We Implemented

  • Keyword, metadata, and on-page improvements.
  • GBP optimization and steady posting cadence.
  • Technical fixes and monthly QA.
  • Consistent blog content for topical depth.

Client Voice

★ ★ ★ ★ ★

My experience at the restaurant was great. The food was delicious, the service was excellent, and the atmosphere was cozy and inviting. Highly recommend this restaurant.

Olivia Goh

/

Customer

What’s Next

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