Case Study: Functional Medicine SEO

Year-over-Year Compounding Growth

  • Functional Medicine Clinic
  • GA4 + GSC + GBP
  • Jul 2022–Jun 2023
    VS
    Jul 2021–Jun 2022

All metrics reflect the client’s analytics and platform dashboards for the comparison periods noted above.

About

We executed:

  • a topic‑mapped editorial plan,
  • GBP hygiene and posting,
  • Technical/schema improvements

YoY results

+84.2%

Organic Users

93.5%

Sessions

+139.8%

Engaged Sessions

+39.5%

Total Leads (56.7% from org)

3,040

Clicks (GSC)

171,000

Impressions (GSC)

1,670

GBP (12 mo) interactions
(762 website, 644 directions, 260 calls)

+41.8%

Calls
(Apr–Aug ’23 vs ’22)

Key Performance Indicators (KPI’s)

+84.18%

Organic Users

+93.45%

Organic Sessions

+139.77%

Engaged Sessions from Organic

 +39.53%

Leads
(68/120 from organic, 56.67%)

Snapshot

  • Industry: Functional Medicine
  • Services: Local SEO, Content, Technical
  • Timeframe: YoY (12 months)

Challenge

Scale qualified traffic and leads in a content-heavy niche where authority and trust signals are essential.

Goals

  • Grow organic traffic and engagement.
  • Increase lead volume from organic.
  • Strengthen local discovery via GBP.

Strategy

Local & On-Site SEO

  • Topic-mapped content plan and on-page improvements.
  • GBP hygiene, posting, and citation work.
  • Technical cleanup and structured data.

Results (YoY)

GA4 Highlights

  • Organic Users: +84.18% | New Users: +86.81%
  • Organic Sessions: +93.45%
  • Engaged Sessions (Org): +139.77% | Per User: +30.19%
  • Engagement Rate (Org): +19.14%
  • Event Count (Org): +48.1% | <strong>Total Events: +68.21%
  • Total Page Views: +72.52%
  • Total Leads: +39.53% (68/120 from organic = 56.67%)

GSC & GBP

  • GSC: 3.04K clicks; 171K impressions (period total).
  • GBP Interactions (12 mo): 1.67K total | 762 website clicks, 644 directions, 260 calls.
  • GBP Calls: +41.8% (Apr–Aug ’23 vs Apr–Aug ’22).
  • GBP Interactions: +20.5% (Apr–Aug ’23 vs Apr–Aug ’22).

Project Resources

The data presented throughout this case study, brought to life through diagrams and plots.

Traffic Acquisition
The total event count on the client’s website increased by 68%
Google Search Console metrics. Between July 2022 – June 2023, we had 3.04k clicks and 171,000 total impressions.
The business profile interactions for the client’s Google Business Profile
We saw a huge increase in our calls from the client’s Google Business Profile listing
User Acquisition-New users from organic search also increased by 87%
Conversions: Generated leads for the website also increased by 39.53%
The metrics for the client’s Google Business Profile listing.
The business profile interactions increased by 20.5%
The keywords we improved

What We Implemented

  • Editorial plan aligned to high-intent topics.
  • GBP optimization + steady posting cadence.
  • Technical SEO and schema for rich-result eligibility.

What We Implemented

  • Editorial plan aligned to high-intent topics.
  • GBP optimization + steady posting cadence.
  • Technical SEO and schema for rich-result eligibility.

Client Voice

★ ★ ★ ★ ★

My experience at the restaurant was great. The food was delicious, the service was excellent, and the atmosphere was cozy and inviting. Highly recommend this restaurant.

Olivia Goh

/

Customer

What’s Next

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