Case Study:  Veterinary SEO

Local Discovery That Drives Action

  • Veterinary Care
  • Local SEO + Content
  • Jul–Nov 2023 Focus

All metrics reflect the client’s analytics and platform dashboards for the comparison periods noted above.

About

We enhanced keyword performance and converted discovery into calls, directions, and site visits.

Jul–Nov GBP actions: 471 direction requests, 563 calls, 620 website visits.
Organic became the primary channel for new users.

  • Optimized GBP,
  • Maintained weekly posts,
  • Cleaned citations,
  • Published monthly blogs

Key Performance Indicators (KPI’s)

+84.18%

GBP Direction Requests

+93.45%

GBP Calls

+139.77%

GBP Website Visits

Snapshot

  • Industry: Veterinary Care
  • Services: Local SEO, Content, Technical
  • Objective: Enhance keyword performance and drive phone & in-clinic actions

Challenge

Increase new-user acquisition from search and convert local discovery into:

  • Calls
  • Direction requests
  • Website visits

Goals

  • Improve rankings for core veterinary services.
  • Grow GBP interactions that lead to appointments.
  • Increase organic new users and on-site conversions.

Strategy

  • Keyword research and competitive gap analysis.
  • Full GBP optimization and weekly posting.
  • Niche/local citations; on-site location-signal optimization.
  • Monthly blogs for supplementary keyword coverage.

Results

GBP Actions
(Jul–Nov 2023)

  • Direction Requests: 471
  • Calls: 563
  • Website Visits: 620

Acquisition

  • Organic search became the primary channel for new users during the reporting period.

Project Resources

The data presented throughout this case study, brought to life through diagrams and plots.

User Acquisition Date Comparison: August – November vs. April – July 2023. Organic search is the primary channel for most new users visiting the website.
The improvements to our traffic acquisition metrics. Users from organic search increased by 14.06%. Sessions coming from organic search also increased by 19.65%. The event count from organic search also increased by 23.22%.
The total business profile interactions from July – November 2023. As seen, we recorded a total of 1,654 interactions for the client’s GBP listing.
The total direction requests. As seen, we recorded a
total of 471 direction requests for the client’s GBP listing.
The website has gained several keywords (part 1)
The improvements to our user acquisition metrics. New users from organic search increased by 13.03%. Additionally, new users’ engaged sessions coming from organic search increased by 75.5%.
The improvements to your Google Search Console metrics.
As seen, total clicks on the website increased by 484.98%, and total impressions increased by 1,325.68%.
The total GBP calls from July – November 2023.
As seen, we recorded a total of 563 calls for the client’s GBP listing.
The total website visits from July – November 2023.
As seen, we recorded a total of 620 website visits for the client’s GBP listing.
The website has gained several keywords (part 2)

What We Implemented

  • GBP optimization, posting cadence, and citation cleanup.
  • On-site content & internal linking for service discovery.
  • Technical checks to keep crawl and Core Web Vitals healthy.

What We Implemented

  • GBP optimization, posting cadence, and citation cleanup.
  • On-site content & internal linking for service discovery.
  • Technical checks to keep crawl and Core Web Vitals healthy.

Client Voice

★ ★ ★ ★ ★

My experience at the restaurant was great. The food was delicious, the service was excellent, and the atmosphere was cozy and inviting. Highly recommend this restaurant.

Olivia Goh

/

Customer

What’s Next

Need more booked appointments from local search?
We’ll turn discovery into real-world clinic visits.

BOOK MY FREE STRATEGY CALL